About Ten
Bring people closer to the things they love and help businesses thrive
Ten is an AI operating system that connects local businesses and the customers around them, giving both everything they need to thrive.
01 — Why we built it
We deserve the best.
Somebody needs something. Somebody nearby has it. They rarely meet.
Business here already runs on WhatsApp and mobile money, and it works. But a chat app has no catalogue, no orders and no memory — so every business ends up being its own switchboard, ledger and shopfront, all day, every day.
AI changes what one business can hold. We believe every business will run on AI, and Ten is already built that way.
02 — What we build
One system, two sides, and the rails under both.
Ten for people
An intelligent assistant that helps you get what you need from the businesses around you.
Ten for business
Everything you need to run and grow — customers, your day-to-day and where you stand, with AI to do the work with you.
Ten Platform
The APIs and agents behind your own product, on the same rails Ten runs on.
03 — What we value
Four things we are not willing to trade.
10/10 experience
Ten is not just a name — it is our commitment to give people and businesses everywhere a 10/10 experience, whether they are getting what they need or running the business that provides it.
Africa-first
Africa deserves the best. Most of the tools people use here — WhatsApp included — were not built for this continent. Being Africa-first lets us dig into the real problems and answer them properly.
Transparency
We value radical truth and radical transparency: being open about what is going well and what is not. It is how the trust we all need to grow gets built.
Growing together
True progress is not made by a single player. We value real collaboration and partnerships that move the whole ecosystem, and the economy, forward.
Africa-first, in four decisions
Inside the conversation
Customers message businesses. Ten works there instead of asking everyone to move.
Mobile money first
It is how people pay here — the default, not an alternative behind a card form.
A phone, not a back office
A business is run standing up, between customers, on the phone in their hand.
Connections that drop
The network is not always there. What you are doing should not stop when it goes.
04 — The founder
There was a business right beside me, and I still could not get what I wanted from it.
I thought it was a customer service problem. It went deeper than that. The business had no way to keep track of its operations, its customers or its payments — so every order started from nothing. I sent screenshots to prove I had paid. I repeated my address every single time. And all of that was on the occasions a reply came quickly enough to matter.
WhatsApp gave every business on this continent a way to grow through conversation, and that was the hard part. What was never built is everything that has to happen after it: the order, the payment, the record, the next time.
WhatsApp opened the conversation. Ten completes it — the experience and the transaction, end to end.
Everyone deserves the best, wherever they live. Africa is no exception.
05 — Join us
Come build Ten with us.
We are a small team building for a whole continent, so we do not keep a list of open roles — we keep looking for people who want to work on this. Tell us what you do, what you have built and what you would want to build here.
No form and no careers portal. Message Juls on WhatsApp — tell it about yourself or ask it anything, and it passes your message straight to the team.
Our vision
The best way customers experience, interact and transact with businesses.
And a future where every business can run and grow with an agent that works the way it does.